For those new to SEO (Search Engine Optimisation), Google can sound like a bit of a petting zoo. The terms Penguin, Panda, Pigeon, and Hummingbird get whistled around a lot, but what do they actually mean? This short, one minute read will explore one of those in more detail. Let us ask:

What is Google Penguin?

Google Penguin is what’s referred to as the White Hat algorithm. It was introduced back in 2012 in order to fight against Black Hat SEO techniques. What this meant, in practical terms, was that Webmasters could no longer achieve long-term effects by using shortcuts or artificial means in order to get to the top Google positions. This resulted in two things: Firstly, the quality of the Google search results skyrocketed. Secondly, a number of marketing companies went out of business as they had been doing SEO, but with little regard to the rules of Google. These techniques included, but were not exclusive to, keyword spamming and purchasing links.

The idea behind Google Penguin is that it works hand in hand with the other algorithms, in particular Panda, to create a better quality of search result. Needless to say, it is highly effective.

Penguin has since gone through a few updates, now being on version 3.0, with the latest major update released in October last year. This last update took over two months to fully take effect. In total, over the past two and a bit years, Penguin has affected an estimated 7.8% of searches. This is around one in every thirteen queries.