Colours can be complex things, and tough to get right at times. Colours can act upon our psyches in all kinds of subliminal ways, meaning that the colours of brands have to be carefully thought out. This bite-sized article will go into some of those colours in more detail, showing what each colour can represent in terms of being a positive emphasis on your business.

The below list also describes the negatives of using some colours. Context is incredibly important, as there are certain colours that can come off in a negative light if used incorrectly.


Yellow -

Emotions - Optimism, Clarity, Warmth

Negatives - Hazard, Cowardice, Depression

Examples - Nikon, IMDB, Ikea, McDonald’s


Orange -

Emotions - Friendly, Cheerful, Confident, Fun

Negatives - Over Emotional, Frustrating, Warning

Examples - Nickelodeon, Amazon, Fanta, Blogger


Red -

Emotions - Excitement, Youthful, Bold

Negatives - Aggressive, Violent, Defiance

Examples - Nintendo, Coca Cola, Lego, Canon


Purple -

Emotions - Creative, Imaginative, Wise

Negative - Arrogant, Gaudiness, Profanity

Examples - Syfy, Yahoo, Cadbury, Hallmark


Blue -

Emotions - Trust, Dependable, Strength

Negatives - Coldness, Feeling Blue

Examples - Dell, IBM, Oral-B, Wordpress


Green -

Emotions - Peaceful, Growth, Health

Negatives - Jealousy, Illness, Corruption

Examples - Starbucks, Animal Planet, Android, Tropicana


Grey -

Emotions - Balance, Neutral, Calm

Negatives - Decay, Pollution, Blandness

Examples - Apple, Wikipedia, Honda, Nike


Multicolour -

Emotions - Diversity, Multi-Culturalism

Negatives - Gaudiness, Indecisive

Examples - Google, Ebay, NBC, Windows

Colour psychology may sound simple, but getting it right can be an incredibly complex task. There is often a thin line between successfully conveying a point and getting it horribly wrong. Colour psychology is something to constantly check, research, and consider in order to inspire the right confidence in a brand.