Finding the correct keywords in order to optimise a page can be difficult and it can be made even harder when your business has more than one location. How do you optimise for numerous locations? What methods are there for multi-location keyword targeting? This one minute post will discuss just that, condensing all the facts, and removing the fluff, to give you the core points and help you make the best decisions for your SEO.
Multi-Location Keyword Targeting in a Nutshell
Whereas Google has updated a lot in the past couple of years, keyword targeting is still relatively traditional. There is no quick way to do location targeting and no ethical or white hat short cut. Instead this is one area of Google which has not changed much over the past few years.
The best way to optimise for more than one location is to create a page for each location that you are wanting to optimise for. For instance, if you have stores selling bathroom tiles in Birmingham or Oxford then having a page for Bathroom Tiles Birmingham and Bathroom Tiles Oxford is the best way to optimise for both. Optimising for all locations will have long term SEO benefits.
Once each location is targeted then it is important to do two things:
Ensure you set up a Google My Business page for each separate location. It will help SEO in the long run.
Ensure that there is a relevant content hub around each location page. One example would be for the bathroom tiles Birmingham location to have a blog or images specific to the store. Location specific offers and news are also good. Google likes interconnected and related relevant content.
That is multi-location keyword targeting in a nutshell. It may seem like a lot of work but it will pay off in the long run.